2012年3月28日星期三

first Golf Facility Benchmarking Report from UKGCOA

The report - conducted by Sports Marketing Surveys Inc - implies that UKGCOA members have observed a 20% boost in rounds played in comparison with the nation's average of just 8%.

Utilising data provided by UKGCOA member clubs throughout 2011, the report enables them to monitor their performance and Mizuno MP-69 Irons against a niche standard in an simple and easy , efficient way.

With the report members also have access to many business performance indicators like green fee yields, membership numbers, annual subscription rates and operating costs of many a variety of golf courses and clubs through the UK.

Jerry Kilby, UKGCOA Executive Director, said: "When we founded the association really a principle aims ended up being create a benchmarking system so members could measure their performances against regional and national trends - with the release of this survey we've achieved that.

"This report is incredibly encouraging, with statistics showing that if you manage your operation successfully this will let you strong team around you there is good business that can be had, inspite of the continued economic challenges."

Whilst the executive review of the discount golf clubs report can be obtained to any or all people in the UKGCOA, the in-depth statistics produced are only able to be viewed by individuals who have actively took part in laptop computer.

"This report is indeed a appetiser as to the we could produce with all the support of our members - whenever we could encourage much more of these to input data in to the survey then the figures that people return will likely be more accurate," added Jerry Kilby.

"It is an excellent tool for club owners, enabling the crooks to plan their businesses to make investment decisions determined by facts. Rather than guesses and gut feelings they've credible information to look at bank manager, show shareholders and their team - they are hard facts which may have not been open to the UK golf sell for years."

John Bushell, Sports Marketing Surveys Inc Leader, said: "Findings in the first UKGCOA members benchmark report reporting about the season for 2011 show a great performance for members. This past year saw the continent have one of the best golf seasons for countless years - as a result of an early on spring and late autumn - as well as 2010 did see TaylorMade RocketBallZ Driver snow in January and December close venues.

"However, UKGCOA members outperformed the national average and the increase in rounds played translated into a rise in green fee revenues of more than 8% at UKGCOA venues - and thus average yield is down.

"Positively, the development rounds played by members, corporate, visitors and guests triggered food and beverage sales increasing just by over 10% an average of."

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